Running a Pallet Job Online

Running a Pallet Job Online

Running a Pallet Job Online, Pallet offers white-glove service to every creator & community that gets accepted to use the product (one of the reasons we employ a waitlist). We want to make sure that every job board is as useful as possible to its specific community. To that goal, we run all our partners through a three-phase process, giving guidance and support through each step. 

This article will showcase that process, and hopefully give you key information you may need when applying to run a job board.

Step One: Setup 

Communities and creators come to Pallet with different levels of experience handling recruitment. Some have never connected people with jobs but feel the job board would be a very valuable add on to their existing community offering, others have good experience making connections informally and want a central hub where they can showcase jobs their network is trying to fill— a key component to our service is that it is flexible to the needs of a specific community. Every community that gets accepted on the platform is assigned a dedicated account manager, who walks them through each phase. 

Regardless of the community’s starting point in their recruitment journey, we’ll first provide you with the link to a white-label job board and ask you to plug in your own branding. There’s a few elements to this, mostly mimicking the type of branding you’d see on a classic social profile. 

  • Profile Image
  • Cover Image
  • Job Board Title & Subtitle 
  • Job Board Bio / Overview 

Once you’ve got your branding up, it’s time to populate the board with roles. This is also an area with a huge amount of variability. Some communities approach us with roles already in mind, they send us a series of links and we plug them directly. Others have a vague idea of what kinds of roles they’d like to showcase (i.e. I’d like to highlight product management opportunities at series A-C startups). Regardless of the request, your account manager will go through our existing database of hundreds of thousands of live listings and seed the board with jobs we’ve essentially scraped from the internet. A core tenant of running a job board is ensuring there is a good match between the audience, and the roles that are available. So by the time you’d like to publicly launch, it’s imperative there is a decent chunk of roles for your community to look through. 

Lastly, in the setup phase, you’ll have to decide on a price. Your account manager will have a lot of experience pricing other boards for our existing clients, and will be able to give you realistic recommendations.

** It’s important to note that not every community is trying to monetize their board, and some keep posting options entirely free 

At this stage, you’ll notice that the board has two default “tiers” of posts: “featured” and “standard”. 

  • Featured posts are posted to the board, but the board runner will also have to plug the role in their respective communities. This could be a shout-out on Twitter, an inclusion in a newsletter, a call out at the beginning of a youtube video, whatever your channels are, businesses are paying to reach your audience directly. Featured posts are more expensive than standard ones. 
  • Standard posts simply exist on the board for thirty days. They don’t need to be boosted. They rely on the traction you pull to the job board naturally.  Running a Pallet Job Online

To give an example, one of our partners, Lenny Rachitsky, prices his board as follows: 

Running a Pallet Job Online

Not every community will be able to price their board this way. Lenny has a very robust and engaged following, which allows him to charge more. In the featured “tier” you’ll also see that the community leader gives context on what kind of social boosting they’ll receive. In Lenny’s case, the role gets featured in his newsletter for an entire month.

Prices are also subject to change. You’ll be tasked with responding to the market for your board. If you get tons of early customers, it may be a sign you can charge a bit more. If you’re not seeing enough traction, try moving the other way. There are boundaries to work within, but we

Once you’ve settled on your brand, the roles you’ll be showcasing, and the price of your board, you move into the next phase. Running a Pallet Job Online

Step Two: Pre-Launch & Launch

Step two is split into two cycles, which are both geared towards making your Job Board announcement as successful as possible. The first thing you’ll want to do is alert your network and your community that something big is coming. Here are some teaser examples our partners have run with in the past.